Brave By Faith Travel Case Study
Juliette Bush, CEO & Founder of Brave By Faith Travel, a faith-based retreat company reached out in the winter of 2022. They needed:
Promote the BBF 2023 retreat lineup
Re-engage her community on social media because the BBF page had been dormant for 1 year
Increase sign ups for Brave by faith retreats
We brainstormed with the founder and came up with the #12Days to Christmas Campaign. We provided:
Creative Direction
Social media and Email Copy
Social media management through the duration of campaign.
BBFT Campaign Videos
Below are samples of the campaign videos we provided creative direction & copy for.
Note: These videos were created in collaboration with the talented Norbet Elnar of Master Piece Brands.
The BBFT #12DaystoChristmas Campaign brought in:
175 new followers joined the BBF travel community which was a 1.2% increase than the year prior
Content interactions increase by 12,616% over the 12 day period.
A increase in reach by 4056%, reaching more accounts that weren’t following the account with reels having the highest reach followed by posts (which was to be expected)
An increase in profile visits by 608% with a total of 2657 visits over the course of the campaign
A total of 420 website taps which was a 328% increase than average over the last year
An average of 75 comments from the community under each post during the campaign
Increased interest in 2023 trips with 3 sign ups for their Capetown retreat within 48 hours of the start of the campaign.